Strategy is boring. Or, more specifically, strategy can be exciting but how we communicate it - in 50 page strategy documents - is boring. It's often written with a financial audience in mind and doesn't connect with your people on a human level - they don't feel a sense of a pride or excitement.
But, it's critical to organisational success that they do connect with it. You want your people to understand where you're going and to see the role they play in getting you there.
So, in this episode Scott talks about how you can use storytelling, specifically, a corporate narrative, to create a strong and emotive link between your people and your strategy that captures hearts and minds.